Plot Twist: The title of my book is...

Drumroll please….

Nishtha Gehija

Nov 14

Raw and Real Conversation:

Hello hello my friend,

Before we begin, a little context:

I announced my book last weekend. Yayyy!!!

What the book is about:

It is a memoir. Here is a little sneak peek into the subtitle:

“How a Small-Town Chartered Accountant
Left Home, Changed Her Career, and Never Got Married.”

If you are someone whom no one understands except you, this book is for you.

If you are someone who hates their job, this book is for you.

If you are someone who struggles (and struggles hard) with saying no, this book is for you.

If you are someone who has lost their family/friends (while they are still alive), this book is for you.

Most importantly, if you want to be seen just as you are, this book is for you.

You and I, we will have the book launch party together tomorrow on Sunday, 15th November, in the Instagram Live on my channel.
Pre-orders open the same time, along with special merch (custom made in my hometown) just for you.

Oh, by the way, every single word in the book has been written by me. Zero AI. Nada. Zilch.

In a world of infinite AI slop, this is the book I believe most people are looking for.

And now, the plot twist:

The title of my book is NOT Raw and Real :)

Yes, you read that right, bro.

The reason the title is not “Raw and Real” is because:

The nomenclature of newsletter and the nomenclature of books works differently. I wanted to make it a book-specific one.
“Raw and Real” is too predictable. I knew most of you would guess that, so I had no reason to make it so predictable.
Most importantly, Raw and Real describes me, but the title I have is what describes a lot of us, and what most of us feel. Which is why, it makes so much more sense.

So, where can you see the title?

Which is why, I heartily invite you to my Cover Reveal Party, tomorrow 15 November 2026 at 11 AM IST.

Where: My Instagram Live. Here is the party link.

Duration: 30 minutes

What we will do:

We will reveal the cover.
I will walk you through all the merch (EVERY single one of them is free, NO hidden charges. Also, free shipping on all orders).
Most importantly, I will give you a pre-order discount code for 20%, that is valid ONLY for tomorrow, 15th. Come 16th, and the coupon code is gone. So you may place an order tomorrow. And for AS MANY copies as you like.

There is planning of months that went into this, execution of weeks, and book writing of over a year (and ghostwriting of over 6 years, and blog writing of over 10 years) that led to this.

I will share the process with you soon, mostly on my YouTube channel, but for now, I want to share an insider story.

What is the biggest lesson I have for you from this launch?

In order to become rare, you only need two things in life:

Be exceptional at your work.
Deliver what you said, on time.

I have lived enough to see that most people eventually get to point 1, either by talent or by hard work.

The second one is what makes the difference between exceptional and average.

Let me explain what happens when you deliver your work on time:

1. You build a reputation of delivering work on time.

2. If you want to go ahead in life, the world still functions on referrals. Look at the fact that you and I read reviews of a product before plaing an online order :) Whether it is a client referral or a customer review, we want to know what you do before investing time and money on you. But, if you consistently do not deliver on time, people would stumble before referring you, and customers would know you don’t deliver.

You want to make more money.
And rich people have more money.
And rich people value their time more than money.
But here you are, never delivering work on their time and assuming “chalta hai”, I was so busy na!

The thing is, “chalta hai” attitude gets one “chalta hai” clients and makes “chalta hai” reputation and money.

But this is not the hard part, the hard part is what comes now:

3. No one would come to know of this in your 20s. Because in your 20s, even if you are delaying deliver of your work consistently, you are still making a little more than average by most people, if you are exceptional.

The problem arises when you continuously stretch yourself because the client needs work on time, and over time, you are exhausted, you are tired of doing late nights. It depletes your creativity, productivity, and most importantly, intuition. And because you are still running after making more money, you won’t learn the lesson still. Unfortunately :(

So, what is the way out?

Please stay with me on this one. This is hard, and important. And would make you richer than you expected.

Take only as much work as you can. And no matter what, deliver on time. For the rare (rare) exceptions, please learn the lessons and do not repeat it.
Now before you want to get rich, decide how much of the hours of the day you want to work. And that is not enough. Please also decide what would you do the rest of the time. Go to libraries, go for a walk in the park, read, whatever. But it is important to have a to-do list for leisure too. (Also, GTA does not count as leisure.)
Once those hours are full consistently, first raise price of one of the clients. When that works, do that for all the clients. As a result one or two may not want that, and would want to walk out. Either way, you are either making money, or making the same money working less. That is how you make time to make new clients.
Important: Always be a little underemployed. Just in case a dream project comes up, you need energy to do it.
Most importantly: Serve your existing clients well. Whatever you ask for, deliver 2X of that work. Learn to manage your time. There are no flowers for being constantly busy the whole day and still not being productive.

Now, why did I tell this to you before the day of my book launch?

One, because I do not want to make everything about “me, me, me”. Always, always give value.

Two, becoming rare is rare. But people who are like others do not win like exceptional people do.

Becoming exceptional requires exceptional choices more than it needs effort.

2 Raw One-Liners:

Do good work and don’t be a fool.
The best way to get anything is NOT need it.

3 (for) Real Gratitudes that I have been feeling lately:

To finally launch my book after waiting for exactly 12 years. Yayyy!!
Yet not be attached to it. I am happy now, and I know I will make a great life for myself. The book doing great is the by-product of my happiness, it is not the cause.
To be able to write a book that shares my story, with only one intention: I want YOU to feel seen. I want you to say while reading the book “hey, even I went through that. I am not insane for feeling what I felt.” That is it.

So, my friend I’d love to see you at the Cover Reveal Party tomorrow.

Here is the party link.

30 minutes. Maybe the best 30 minutes of your life.

And, you get the exclusive 20% off coupon code just for tomorrow.

PS: My 8-year old nephew will do the actual drumroll (on his toy drum) before I reveal the cover :):) It is going to be a cover reveal party like never before :)))